Marketing & Branding
In addition to journalism, I also have a background in marketing. Throughout the summer and fall of 2022, I served as a marketing and communications intern with the Ceramic and Glass Industry Foundation. I honed my skils in feature writing and graphic design and learned how to use WordPress and Gravity Forms. I have also created marketing materials for the Wash Wizard Car Wash based out of South Carolina.
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Take a look at my portfolio of projects below!
THE CGIF
CGIF Media Kit
I created the CGIF Media Kit to give a complete annual summary of the foundation's activities and purpose. A bit different than the traditional media kit, this breaks down who the CGIF is, what the CGIF does, and how the CGIF leaves an impact all in one easily-digestible document.
THE CGIF
Programs Webpage Redesign
The new Programs page I created neatly breaks down all of the programs that the CGIF offers and promotes. The before and after are pictured right to give a better visual of the page's improvements.
THE CGIF
Glass Kit Webpage
Following the creation of the CGIF's new glass-only science kit, I created this Glass Kit Lessons webpage and added it onto the Teaching Resources page for all to access these lessons free of charge.
THE CGIF
Teacher Workshops Webpage
This new page I created is dedicated to Teacher Training Workshops and currently has a home on the Programs page, next to Teacher Resources. This page was created to highlight past Teacher Training Workshops and testimonials while also encouraging teachers to sign up to attend a workshop.
THE CGIF
CGIF Friday Focus
The new LinkedIn series, CGIF Friday Focus, will attract and inspire the next generation of ceramic and glass professionals by featuring students, educators, scientists, ACerS board members, or anyone making a difference in the materials science industry. The graphics to the left depict a few examples.
THE CGIF
LinkedIn Graphic Series
This two series of graphics I created promote the CGIF's consistent branding while also making the posts easy for viewers to locate and recognize while scrolling on LinkedIn.
THE CGIF
Additional Designs
The CGIF decided to do a rebrand, so I created a variety of graphics that all serve unique purposes but with a refreshed color palette, round edges, and eye-catching designs in mind.
THE WASH WIZARD
The Tale of the Wash Wizard
I wrote a children's book based off of the Wash Wizard Car Wash characters. The book serves as free promotional material and is available at Wash Wizard Car Wash locations. I also wrote a press release to announce a new location of the car wash in September 2020.